Free Thanksgiving
Every year Ibotta has an entire home screen App takeover to highlight how easy it is for users to redeem their free thanksgiving dinner.
My task was to:
- Create campaign app animations
- Produce additional video creative for various brand touchpoints
Tools & Tech used
- Adobe Premiere, After Effects, Lottie Animations
5,000,000
Free dinners given away
40 million
Rewarded in cash rewards
App Flow and User Interaction
A blend of 2D animation mixed with real imagery gave the takeover a tactile feel while keeping the good-natured vibe of the campaign
5 million Savers got a Free Thanksgiving Dinner
Hundreds of thousands of meals were donated to feeding America
$40 Million was given away in cash rewards
